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29 May 2008

WHAT DRIVES RISK ATTITUDE?

It seems obvious to say that people are essential if risk is to be managed effectively. Risk management is not done by robots or machines, but by people, acting individually and in groups. One of the biggest influences over the risk process are the risk attitudes which people adopt. These affect every aspect of the risk process, even if people are unaware of it. Understanding and managing these risk attitudes would significantly increase risk management effectiveness - so what are they and what affects them?


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