We travel across the world easily enough yet why is it that we sometimes encounter snags that we simply hadn't thought of before? How do you successfully balance your identity and retain your seniority while engaging in business with a culture that is very different from your own? This webinar focuses on these and other cross-cultural issues to improve our ability to work effectively in a variety of cultures and business settings.Our expertLesley Batchelor - Director General of the Institute of Export (IOE)Lesley Batchelor is a champion of UK exporters, with a powerful track record in enhancing the performance of hundreds of businesses. In 2010 Lesley was appointed as the director general of the Institute of Export (IOE), an education foundation providing qualifications and support for business. Lesley is active on the APPG Advisory Panel on Trade & Investment, and has given evidence to the House of Lords Select Committee on Government support for subject matter experts (SMEs). She is also the creator of GURU online, an international award-winning business resource available to all exporters.Lesley's prior experience includes working with blue-chip giants including Fujitsu Europe, Canon, Ciba-Geigy and Coca-Cola. In 1992, Lesley established CMC Marketing to develop inspirational overseas strategies and international training programs for SMEs.Lesley is a graduate of the Institute of Export qualifications and the Chartered Institute of Marketing. She has invaluable expertise in intellectual property, global licensing and marketing.
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