Author: Dr Andrew Jacopino
PBCs have proven to be an effective tool in reducing overall costs for buyers and providing profitable growth opportunities for sellers making it the contract model of choice across a range of market sectors. While deceptively simple, PBCs are different to conventional contracts and require a different approach to their development, implementation and management. Based on practical experience from over 100 PBCs from around the world, representing both buyer and seller, Dr Jacopino, author of Mastering Performance Based Contracts, will discuss why PBCs have evolved over the past decade and describe how these practical changes can help you achieve business success and avoid long-term performance, financial and reputational damage.
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