Ask The Expert: Partner selection: why likeability might not be the best criterion.

Published: 25 Apr 2019 Average Rating: 4.3 / 5 Print

Author: Peter J Simoons

Partnerships and alliances have a high failure rate. Many companies try to avoid failure through control: strong contracts that prescribe how to handle in certain situations. However, failure in an alliance is often a failure in the foundation of the partnership: selecting the right partner and building the relationship.


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