Ask the Expert: Why we need the right Commercial Model to Drive Collaboration
Author: John Davies
Why we need the right Commercial Model to Drive Collaboration?
The benefits of collaboration are legion. In the IACCM research report 'Unpacking Relational Contracts', we see that the role of collaboration in commercial dealings is becoming even more important as the new economy embraces more volatility, uncertainty, complexity and ambiguity. How then do we ensure our commercial approach is crafted to maximise the value of collaboration and minimise leakage in our contracts? In this webinar, we will explore why business as usual commercial approaches regularly fail to realise benefits, especially in complex environments. We will explore how to craft a commercial strategy that is best suited to drive collaboration. This exploration will not just look at the contract terms and conditions but also effective market engagement and negotiation strategies. The webinar will close with an examination of how we can best integrate the commercial function with other organisational disciplines to ensure we achieve enterprise outcomes.
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