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EXECUTIVE BRIEFINGA PROCESS FOR B2B PARTNERSHIPS:Designing to deliver capability across companies

Published: 17 Jul 2020 Average Rating: unrated Print
 

Author: Florian Urmetzer, Veronica Martinez, Andy Neely, Mohamed Zaki, Jingchen Hou, Alexis Nicolay, Andy Crozier, Dav Bisessar, Jean Michel Chiquier, Jon Bentley, Neil Stewart, Paul Connington, Paul Johnson, Phil Howell, Simon Griffiths, Steve Egginton

Customers are increasingly demanding complex services and solutions from their suppliers. In response, B2B partnerships are being created, but that creates problems. The aim of this executive briefing is to provide a handrail process for consideration of how to build a partnership and drive it towards delivery. We look at identifying a design process and where problems and barriers will arise.

 

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