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Global Marketing Management

Views: 407 Published: 19 Mar 2003 Average Rating: unrated Print
 

An MBA graduate-level and reference text for practitioners of international marketing. This revised and updated edition (fourth was 1989) includes new chapters on global market planning, the legal and regulatory environment, the financial framework and decisions, global segmentation, targeting and positioning, cooperation strategies and global strategic partnerships, and global marketing leadership and strategy implementation.


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