Negotiations are no longer predictable, infrequent\nevents that can be handled by a few skilled\nprofessionals. In today"s business environment,\nnegotiations occur daily. Moreover, they are\nincreasingly dynamic, involving numerous people\nthroughout the organization, often for extended\nperiods of time. With the rise in strategic sourcing and\nintegrated sales, and companies" increased reliance on\nacquisitions and alliances, negotiations have become\nmore complex and more critical to business success.
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