Collaboration is an appealing concept offering the possibility of remarkable results and is generally considered to be a ‘good thing’ to which everyone can subscribe. As with other appealing terms that are widely used, it can mean many things to many people and justify a wide range of commercial behaviours, not always in a positive manner. Understanding the essence of collaboration and the need to address the cultural dimension provides a true leadership opportunity for world class performance.
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MARK DAVID, CommitMentor
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