A Case Study Featuring Novartis Pharmaceuticals
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Novartis is a large and complex business – and operates in an industry that is undergoing rapid and far-reaching change. With so many issues competing for management focus, it is unusual for an area like contract management to receive attention. But there were visionaries at work in Novartis who understood that market conditions have made the contracting process increasingly significant – and that changes in this area could support and enable wider business improvements.
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