In conversations with top practitioners and executives, the number one issue for 2010 is the subject of ‘commercial agility’ or ‘flexibility’. The standardizations and enterprise software implementations of the 1990s introduced new levels of efficiency, but far too much rigidity. The elimination of people and their replacement with automation in many cases reduced the ability to adjust to changing market conditions, and was accompanied by a stereotyped view of risk management (in particular the belief that risk could be managed primarily by allocating it to others). The recent recession has emphasized the need for change.
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