Babcock International Group
Author: Adrian Furner Managing Director, Kommercialize Ltd & Ben Kent Managing Director, Meridian West
Research shows that clients want their professional advisers to be more "Commercial". But what is it exactly? Do you have it? Can you learn it?
Ben and Adrian will share with you the 7 habits of commerciality, a framework to help professionals tackle any problem from a more 'commercial' perspective. The presentation is based on extensive research with clients, professionals, and managers in law, accounting and consultancy firms.
Adrian and Ben are the joint authors of the Commerciality Hub, http://www.commerciality-hub.com, an innovative online resource for professional advisers to help deliver more commercially-savvy advice.
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