As courts start to tighten up on unjust contracting practices, relational contracting - the integration of relationship terms into the contract - is on the rise. While most people and companies set out wanting ethical, honest and fair commercial relationships, opportunistic behaviour can take over and integrity lost.\r
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Social norms such as loyalty and autonomy are important for building collaborative and strategic relationships with suppliers or business partners. They create value for both parties. So why not embed them in key commercial contracts and create a foundation for effective supplier relationship management (SRM)?\r
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In this IACCM and State of Flux webinar you will learn how relational contracting can be used to ensure integrity in the contracting process and how this encourages successful SRM.
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