With the new types of crisis surfacing in today's world, there is a new type of crisis response. Counter-crisis management (CCM) theory was developed by Brett Bruen, while serving on the U.S. National Security Council. Facing two civil wars in Africa, a new conflict in Ukraine, and the emergence of ISIS, Bruen began to develop a new strategy for the U.S. Government to use when planning for global problems. CCM enables companies and organizations to identify their vulnerabilities early and develop reputational countermeasures that can be immediately deployed in the event of an incident. In an age of increasing uncertainty, these skills and strategies, Bruen explains, will prepare your business to take on the unexpected.
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